![]() ![]() The offline process is cumbersome and time consuming.A copy of POA form needs to be submitted mandatorily for physical verification.The online account opening process is easy for individual accounts.Educational content is adequately available on the website and is categorized for beginners, traders etc.A single platform can be used to invest in insurance, home loans, FDs etc.ICICI Direct provides free trading calls & research reports over mail and website.The trading platforms are user friendly and easy to navigate.They have physical branches present in most of the cities.Dedicated RM is provided to all customers.They do not provide chat support and the option to raise a ticket is also not available.As per customer reviews, the support is prompt.ICICI Direct provides support over call & email.Their Call & Trade charges are minimal with unlimited order placing facilities. ![]() They have different brokerage plans & margin plans for which are chargeable.Equity delivery charges are higher as compared to others.ICICI Direct offers low brokerage charges for traders at extra charges and under certain conditions. ![]()
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